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职位描述
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Responsibilities
？ Develop traffic plan to ensure EC traffic and sales target completion
？ Collaborate with our media partner for EC paid media planning and buying by a strong and agile media matric planning and continuous optimization
？ Monitor traffic dashboard and highlight critical metrics and relevant action required to accelerate EC business
？ Analyze and identify trends across online consumer journey, providing insights and recommendation to drive earned traffic and sales
？ Plan and deliver EC big campaigns and monthly thematic activation to drive both sales and brand penetration
？ Drive platform initiated big campaigns/projects such as category captain, category day
？ Implement monthly thematic activation with brand team
？ ISV project support: co-work with ISV to analyze AIPL consumer journey to support business development
Requirements
1. Understand both paid, owned and earned traffic in EC environment, proven track record of performance media planning
2. Experience in media agency or FMCG/Home electronics industry experience is a plus
3. Creative thinking and data driven mindset
4. 4 years working experience
？ Develop traffic plan to ensure EC traffic and sales target completion
？ Collaborate with our media partner for EC paid media planning and buying by a strong and agile media matric planning and continuous optimization
？ Monitor traffic dashboard and highlight critical metrics and relevant action required to accelerate EC business
？ Analyze and identify trends across online consumer journey, providing insights and recommendation to drive earned traffic and sales
？ Plan and deliver EC big campaigns and monthly thematic activation to drive both sales and brand penetration
？ Drive platform initiated big campaigns/projects such as category captain, category day
？ Implement monthly thematic activation with brand team
？ ISV project support: co-work with ISV to analyze AIPL consumer journey to support business development
Requirements
1. Understand both paid, owned and earned traffic in EC environment, proven track record of performance media planning
2. Experience in media agency or FMCG/Home electronics industry experience is a plus
3. Creative thinking and data driven mindset
4. 4 years working experience
注：联系我时，请说是在奉化人才网上看到的。
工作地点
地址：上海长宁区临新路66号
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求职提示：用人单位发布虚假招聘信息，或以任何名义向求职者收取财物（如体检费、置装费、押金、服装费、培训费、身份证、毕业证等），均涉嫌违法，请求职者务必提高警惕。
职位发布者
KayHR
联合利华服务(合肥)有限公司上海分公司
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快速消费品
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200-499人
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私营·民营企业
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长宁区福泉北路33号1幢2楼
